![]() Use our 6 tips to ensure your campaign receives appropriate time and attention, resulting in maximum results. Like any other form of marketing you outsource, insist on excellence. You don’t have to be an expert in digital marketing to get the most out of a digital marketing firm. Knowles, Therapeutic Correctional Relationships: Theory, research and practice. We Can’t Be Experts in Everything, but We Can Demand Expertise Keith GlennanThomas Keith Glennan, GCSE Schools History Project (GCSE. Non- or low-performing ads need to be revised. Monitor & revise constantly: Insist on monthly reports to track your ad performance.Show us the keywords and target audiences: Why? To ensure they are specific to your campaign and institution to ensure that low-performing keywords and targets are adjusted.Research is essential: For all you’re paying them, insist they conduct (and share) research that is specific to your institution and the programs you are marketing.How does the firm develop copy? Does it reflect your academic programs and/or culture? Or is it so general it can be applied to any college? What image are they using and what story does it tell? Every ad must be uniquely written and designed. Content & design matter: Weak copy and bland photos get you nowhere.Every campaign needs a specifically crafted landing page - one that focuses on engagement and converts users into applicants one that allows you to track results. ![]() Landing pages are critical: Where is the ad taking users? Connecting a digital ad to an institutional home page is a wasted opportunity.Look for clicks and conversions - these are the prospects that matter as you move prospects into your admissions funnel An impression will help in general brand awareness (much like driving by a sign on a crowded road), but it cannot be the qualifier for a successful digital campaign. Don’t be impressed by impressions: What’s the ultimate goal of the campaign? Enrolled students.Here’s what we learned: 6 Tips to Guide your Decision when Hiring a Digital Marketing Firm ![]() For all the promises (and cost), the campaign did not yield enrolled students. FW Davison & Company (Davison), the leading provider of high-performance software solutions for the Professional Employer Organization (PEO) and Administrative Service Organization (ASO) industries, today announced that the company is changing its name to PrismHR. Promises, Promises!Īll sorts of promises were made: More than 1,000,000 impressions! Analytics with insights! Unlimited revisions! Niche targeting!īut it didn’t work. At first, it sounded pretty good: they would develop digital ads to promote a specific academic program and we would select the target audience. Keith Knowles, VP Marketing & Product Managementĥ08.747.Our own foray into digital search started when the university we worked for hired a digital marketing firm. The PrismHR service delivery platform leverages best-of-breed partner solutions and complex core functionality that facilitates payroll processing, benefits and human resources administration, billing, account management, new hire onboarding and online benefits enrollment. PrismHR - formerly FW Davison & Company - creates enterprise software solutions that help the Human Resource Outsourcing (HRO) industry, including Professional Employer Organizations (PEO) and Administrative Service Organizations (ASO), service worksite clients and employees. To learn more about PrismHR, visit us at. What this means for all HRO firms is that more resources than ever are hard at work creating great technology and services that will help them run and grow their businesses. Were extremely excited about launching PrismHR today, said Gary Noke, President and CEO, PrismHR. This announcement is supported by the companys continued growth and an investment by Accel-KKR fueling hiring and technology development and deployment. The new brand is part of a cohesive strategy that reflects the companys broader commitment to the service relationship of its customers and its customers worksite clients and employees through continued investment in technology and talent. Today were excited to usher in the next generation of the company and our software platform, all signified by a single brand, PrismHR. Weve served the PEO and ASO market for the past 18 years and have seen our clients thrive on our platform, said Frederick Davison, Founder and Chief Visionary Officer. FW Davison & Company (Davison), the leading provider of high-performance software solutions for the Professional Employer Organization (PEO) and Administrative Service Organization (ASO) industries, today announced that the company is changing its name to PrismHR.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |